The factors that are driving the agricultural machinery market globally are population growth, urbanization and higher productivity demand with the shrinking agricultural land throughout the globe, which have led to the growth in demand for agricultural machinery. Technological advancement for developing more efficient products, while keeping in mind the country-specific requirements, will provide opportunities for future growth of the sector.
Macro-Economic factors have a huge influence on Agricultural Machinery Market
The key factors influencing the sale of agricultural equipment are the level of net farm income and, to a lesser extent, interest rates, and general economic conditions, availability of financing and related subsidy programs, farmland prices, and farm debt levels. Net farm income is primarily impacted by the volume of acreage planted, commodity and livestock prices, stock levels, the impacts of ethanol demand, farm operating expenses (which includes fertilizer and fuel costs), crop yields, fluctuations in currency exchange rates, tax incentives, and government subsidies. Farmers tend to postpone the purchase of equipment when the farm economy is declining, and increase their purchases when economic conditions improve.
The quality, availability, and cost of used equipment for sale also affect the level of new equipment sales. Weather condition is a major determinant of crop yields, and therefore affects equipment-buying decisions. In addition, geographical variations in weather from season to season may also affect sales volumes differently in different markets. Government policies may influence the market for agricultural equipment by monitoring the levels of acreage planted, with direct subsidies affecting particular commodity prices, or with other payments delivered directly to farmers.
Global organization initiatives, such as those of the World Trade Organization, can also affect the market with demands for differences in governmental policies and practices regarding agricultural tariffs, subsidies, and acceptance of genetically modified organisms, such as feed, seed, and animals.
Agricultural producers are faced with new challenges for managing crop residues and are changing the type of equipment they use and the way they use it. Although the demand for new agricultural equipment tends to decrease during periods of economic stagnation or recession, the aftersales market is historically less volatile than the new equipment market and, therefore, helps limit the impact of declines in new equipment sales on the operating results of full-line manufacturers, such as agricultural equipment.